Introducing Editorial: your AI visibility gaps, turned into writer-ready briefs

A visibility gap tells you where you're missing. It doesn't tell you what to actually write, what angle to take, or what a writer needs to know to get started. Editorial closes that gap: it turns your visibility score and insights into a specific, ready to use content brief.

Why we built this

Most of Glara's work so far lives on the product page: descriptions, structured data, meta tags, the details an AI agent needs to match a specific product to a specific query. But AI models don't only cite product pages: for broader questions, "what's the best skincare routine for reactive skin", "how do I choose a running shoe for beginners", they pull from educational and editorial content just as often, sometimes more.

If that content doesn't exist on your site, there's nothing of yours for an AI agent to point to, no matter how well optimized your product pages are. That's a distinct gap, and it needs a distinct fix. Our new Editorial feature is that fix.

How it works

Topic gaps become prioritized opportunities. Glara identifies which product categories have a visibility gap in AI answers, then ranks them by impact: AI visibility score for the category, how many real prompts relate to it, and how many attributes competitors are already being credited for that you're not.

Each opportunity becomes a full brief. Content type (blog article or standalone page), category, suggested placement, goal, and a structured content outline, ready to hand to a writer as is.

You decide what gets made. Briefs are recommendations, not automatic publishing. Nothing goes live without your team choosing it first.

Example

One skincare brand had 6% AI visibility in their skincare category, based on 157 related prompts and over 1,100 attributes competitors were already being credited for. Editorial turned that directly into a specific brief: a long form article addressing exactly what the data showed was missing, ready to hand to a writer the same day.

Using it

1. Open the Editorial tab to see this week's prioritized opportunities

2. Start with the highest priority item, Editorial ranks by impact so there's no guesswork about where to begin

3. Share the brief with your content team or writer as is

4. Publish, then track how visibility in that category develops over time

Where this fits

Editorial is part of Fix, the same step where Glara already generates automatic optimizations for product descriptions, structured data, and meta tags. The difference is scope: those fixes work with content that already exists. Editorial fixes the gap where nothing exists yet.

Measure, diagnose, fix, prove. That loop now covers what's already on your site, and what should be.

Where to start

Open the Editorial tab in your Glara account to see this week's briefs. Not using Glara yet? Get your free AI visibility report to see where your categories stand, or book a demo to see Editorial on your own catalogue.