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The BFCM AI visibility playbook is live. Read it.

Why AI recommends your competitor instead of you.

Glara shows you which brands are taking your answers, which of their products get named, what AI credits them for that it does not credit you, and where their pages are weaker than yours.

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AI answerTodaySample data

best thermal base layer for cold commutes

For cold commutes, UNIQLO's Heattech base layer is the usual pick. It is thin, warm for its weight and inexpensive, and reviewers note it layers under a shirt without any bulk.

ThinWarm for its weightInexpensiveLayers under a shirt

Your brandNot mentioned

backpack for a 16 inch laptop and a rainy commute

For a rainy commute, ARKET's canvas backpack comes up most: a padded laptop sleeve, water repellent cotton and around 20 litres. The Summit Daypack 28L is the roomier pick if you also carry gym kit.

Padded laptop sleeveWater repellent20 litres

Your brandNamed second

Why AI recommends your competitor instead of you.

Glara shows you which brands are taking your answers, which of their products get named, what AI credits them for that it does not credit you, and where their pages are weaker than yours.

Get your free AI visibility report

Book a demo

AI answerTodaySample data

best thermal base layer for cold commutes

For cold commutes, UNIQLO's Heattech base layer is the usual pick. It is thin, warm for its weight and inexpensive, and reviewers note it layers under a shirt without any bulk.

ThinWarm for its weightInexpensiveLayers under a shirt

Your brandNot mentioned

backpack for a 16 inch laptop and a rainy commute

For a rainy commute, ARKET's canvas backpack comes up most: a padded laptop sleeve, water repellent cotton and around 20 litres. The Summit Daypack 28L is the roomier pick if you also carry gym kit.

Padded laptop sleeveWater repellent20 litres

Your brandNamed second

Why AI recommends your competitor instead of you.

Glara shows you which brands are taking your answers, which of their products get named, what AI credits them for that it does not credit you, and where their pages are weaker than yours.

Get your free AI visibility report

Book a demo

AI answerTodaySample data

best thermal base layer for cold commutes

For cold commutes, UNIQLO's Heattech base layer is the usual pick. It is thin, warm for its weight and inexpensive, and reviewers note it layers under a shirt without any bulk.

ThinWarm for its weightInexpensiveLayers under a shirt

Your brandNot mentioned

backpack for a 16 inch laptop and a rainy commute

For a rainy commute, ARKET's canvas backpack comes up most: a padded laptop sleeve, water repellent cotton and around 20 litres. The Summit Daypack 28L is the roomier pick if you also carry gym kit.

Padded laptop sleeveWater repellent20 litres

Your brandNamed second

COMPETITORS

The brands on your list are not always the ones taking your answers.

Knowing you are behind is one thing. Knowing which brand took the answer, and in which category, is what tells you where to start.

Direct and indirect, kept apart.

Direct competitors are the brands on the same shelf answering the same questions. Indirect are the category benchmarks you watch for context. Separating them stops a market leader's numbers drowning out the brand actually costing you sales.

Brands you did not know to track.

Glara surfaces the names that keep appearing alongside yours. Some of them are not competitors at all, and that is its own finding.

Compared against the best in each category.

For every category, your visibility next to the strongest competitor in it. Not an average of everyone, the brand actually setting the bar.

COMPETITORS

The brands on your list are not always the ones taking your answers.

Knowing you are behind is one thing. Knowing which brand took the answer, and in which category, is what tells you where to start.

Direct and indirect, kept apart.

Brands you did not know to track.

Glara surfaces the names that keep appearing alongside yours. Some of them are not competitors at all, and that is its own finding.

Compared against the best in each category.

For every category, your visibility next to the strongest competitor in it. Not an average of everyone, the brand actually setting the bar.

COMPETITORS

The brands on your list are not always the ones taking your answers.

Knowing you are behind is one thing. Knowing which brand took the answer, and in which category, is what tells you where to start.

Direct and indirect, kept apart.

Brands you did not know to track.

Glara surfaces the names that keep appearing alongside yours. Some of them are not competitors at all, and that is its own finding.

Compared against the best in each category.

For every category, your visibility next to the strongest competitor in it. Not an average of everyone, the brand actually setting the bar.

ATTRIBUTES

AI is building a vocabulary around your brand whether you know it or not.

When AI recommends a product it adds attributes nobody asked for. Waterproof. Lightweight. Dermatologist tested. This is the most direct list you will get of what your content needs to say.

What they get credited for, and you do not.

Every attribute AI attaches to a competitor in your category, next to the ones it attaches to you. The gaps are the brief.

Open it and read the answers.

Every attribute opens into the actual AI answers behind it, so you can see which questions it came up in and what was being discussed when a competitor got credited for it. An attribute on its own is a word. In context, it shows you the topic you are losing.

What it says about you that is not true.

Sometimes AI credits you with something you do not offer, or describes a product in a way you would not. Seeing it is the point. More often than not, the answer is somewhere on your own site.

A list, not a dashboard.

Attribute gaps are the same input the Optimizations Agent and Editorial briefs work from, so what you find here feeds directly into the work rather than becoming another chart to look at.

ATTRIBUTES

AI is building a vocabulary around your brand whether you know it or not.

When AI recommends a product it adds attributes nobody asked for. Waterproof. Lightweight. Dermatologist tested. This is the most direct list you will get of what your content needs to say.

What they get credited for, and you do not.

Every attribute AI attaches to a competitor in your category, next to the ones it attaches to you. The gaps are the brief.

Open it and read the answers.

What it says about you that is not true.

Sometimes AI credits you with something you do not offer, or describes a product in a way you would not. Seeing it is the point. More often than not, the answer is somewhere on your own site.

A list, not a dashboard.

Attribute gaps are the same input the Optimizations Agent and Editorial briefs work from, so what you find here feeds directly into the work rather than becoming another chart to look at.

ATTRIBUTES

AI is building a vocabulary around your brand whether you know it or not.

When AI recommends a product it adds attributes nobody asked for. Waterproof. Lightweight. Dermatologist tested. This is the most direct list you will get of what your content needs to say.

What they get credited for, and you do not.

Every attribute AI attaches to a competitor in your category, next to the ones it attaches to you. The gaps are the brief.

Open it and read the answers.

What it says about you that is not true.

Sometimes AI credits you with something you do not offer, or describes a product in a way you would not. Seeing it is the point. More often than not, the answer is somewhere on your own site.

A list, not a dashboard.

Attribute gaps are the same input the Optimizations Agent and Editorial briefs work from, so what you find here feeds directly into the work rather than becoming another chart to look at.

MONITOR

Score any product page for AI search, yours or theirs.

A weak competitor page is an opening. A competitor page that just got better is a warning.

Point it at any URL.

Any product page, yours or a competitor's, scored out of 100 across eight dimensions: answer-first content, on-page Q&A, use-case framing, structured data, metadata, reviews, key attributes and sizing. You get the score, what the page already does well, and a named list of what is missing.

Read it as a to-do list.

Every weakness comes back specific enough to act on. No on-page product Q&A. Meta description too short. No review data in schema. Missing use cases. Run it on your own page and you have a fix list. Run it on the competitor who keeps beating you and you can see exactly what their page has that yours does not.

Watch for movement.

Every change to a tracked page is flagged with what changed and how far the score moved. A competitor quietly adding an FAQ block or fixing their structured data becomes something you hear about, rather than something you work out from your own numbers three months later.

MONITOR

Score any product page for AI search, yours or theirs.

A weak competitor page is an opening. A competitor page that just got better is a warning.

Point it at any URL.

Read it as a to-do list.

Watch for movement.

MONITOR

Score any product page for AI search, yours or theirs.

A weak competitor page is an opening. A competitor page that just got better is a warning.

Point it at any URL.

Read it as a to-do list.

Watch for movement.

CONVERSATIONS

The threads AI is reading when it answers about your category.

Reddit posts, YouTube videos and Trustpilot reviews that AI models actually cited. Usually the ones where a competitor got recommended and your brand was never mentioned.

The threads that shaped the answer.

These are the community sources AI models used when answering questions in your category, each shown with the prompt that surfaced it and the competitors mentioned inside it.

Sorted by where you are missing.

Filter by how often competitors come up, or by how recent a thread is, to find the discussions where rivals are strong and you are absent. Unboxings, hauls and comparisons are the usual suspects.

Then go and take part.

Every thread links out so your PR, social or customer service team can join the conversation from your official account. Models retrieve these pages when they answer, so what your brand adds becomes part of what they read next.

CONVERSATIONS

The threads AI is reading when it answers about your category.

Reddit posts, YouTube videos and Trustpilot reviews that AI models actually cited. Usually the ones where a competitor got recommended and your brand was never mentioned.

The threads that shaped the answer.

These are the community sources AI models used when answering questions in your category, each shown with the prompt that surfaced it and the competitors mentioned inside it.

Sorted by where you are missing.

Filter by how often competitors come up, or by how recent a thread is, to find the discussions where rivals are strong and you are absent. Unboxings, hauls and comparisons are the usual suspects.

Then go and take part.

CONVERSATIONS

The threads AI is reading when it answers about your category.

Reddit posts, YouTube videos and Trustpilot reviews that AI models actually cited. Usually the ones where a competitor got recommended and your brand was never mentioned.

The threads that shaped the answer.

These are the community sources AI models used when answering questions in your category, each shown with the prompt that surfaced it and the competitors mentioned inside it.

Sorted by where you are missing.

Filter by how often competitors come up, or by how recent a thread is, to find the discussions where rivals are strong and you are absent. Unboxings, hauls and comparisons are the usual suspects.

Then go and take part.

TRUSTED BY ECOMMERCE BRANDS

“Glara is a game-changer for ecommerce. It doesn't just highlight issues, it helps solve them automatically. The insights have given us visibility we simply didn't have before.”

Daniel Doogan

Digital Marketing Manager, iCandy World

“Glara is a game-changer for ecommerce. It doesn't just highlight issues, it helps solve them automatically. The insights have given us visibility we simply didn't have before.”

Daniel Doogan

Digital Marketing Manager, iCandy World

Frequently asked questions

These are not our competitors.

Then tell us and we will change the set. Glara starts from the competitors you name at onboarding, then adds brands that keep appearing alongside yours, with a human check before anything is added. If a brand keeps showing up that you do not compete with, that is worth knowing too. It means AI is putting you in the same conversation.

A competitor several times our size scores below us. How?

Who on our team should be handling the Conversations work?

Can we track a specific competitor page?

AI is crediting us with something we do not want to be known for. Can we remove it?