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Understanding your AI visibility data should not require knowing where to look. Ask Glara is a new AI chat built into the sidebar that answers questions about your own data directly, from visibility changes to competitor gaps to product-level performance. Here is what it does and where it is going.

La Roche-Posay leads the May 2026 beauty AI leaderboard with a 17.5% mention rate. What separates the brands AI recommends consistently from those that rarely appear is not marketing spend. It is product data specificity. This post covers exactly which signals drive beauty recommendations and how to close the gaps.

You did not opt into AI search and you cannot opt out. In this guest post, Tim from ROIROI unpacks why the SEO comparison produces the wrong strategy, with real examples from Polaroid and Axel Arigato on what getting this right actually looks like, and why the window to get your foundations in order is now.

The agentic commerce conversation starts at the wrong place. Most brands are focused on AI strategy and tooling when the real question is whether their operating model can actually move when a decision is made. Drawing on a panel at Pulse with Axel Arigato and Glara, this post unpacks why product-level visibility beats brand-level scores, where accountability needs to sit, and what separates the brands that will get there from the ones that won't.

Before answering a product question, AI runs its own background research. The searches it chooses are sharply different by product category. We ran 979 prompts across skincare, supplements, fashion, footwear, and seven other categories to find out exactly what AI looks for in each one, and what that means for how your brand shows up.

AI-referred sessions convert at three to four times the rate of paid traffic, but most ecommerce teams struggle to show this clearly to leadership. This post walks through what is measurable today, how to frame the attribution gap honestly, and which metrics to include in a regular CMO update on AI search contribution to revenue.

Health and wellness shoppers arrive at AI assistants with specific criteria: dosages, certifications, dietary credentials, and use case context. If your product data does not answer those queries explicitly, your products will not appear, regardless of how strong they actually are. This post breaks down exactly which signals drive AI recommendations in this category and where most brands have gaps worth closing.

A practical guide to agentic commerce on Shopify. Learn what Shopify Catalog and agentic storefronts do, why product data is now an AI visibility lever, and how Glara helps you track, optimize, and measure product-level recommendations.